Case Study
5G-Enabled VoIP Deployment for Adverttu (Drovo)
Delivering secure, standalone enterprise voice connectivity using 5G and encrypted network architecture in a constrained office environment.
- Client
- Adverttu (Drovo)
- Scope
- 5G & VoIP Deployment
- Environment
- Shared Office / Constrained
Engagement Overview
Adverttu required a robust, scalable communication framework to support their innovative vehicle-based advertising platform. Everyday Communications was engaged to deploy a low-latency, high-availability VoIP solution integrated with 5G technology to ensure reliable connectivity for their mobile workforce and real-time tracking systems.
Business Challenge
The primary challenge centered on maintaining consistent voice quality and data synchronization across a highly dynamic mobile environment. Traditional network architectures struggled with handover latency and signal degradation in urban areas, which threatened the reliability of Adverttu’s operational communications and high-frequency reporting requirements.
Our Approach
Design & Architecture
- Comprehensive audit of existing mobile device management.
- Selection of cloud-native VoIP protocols optimized for 5G handovers.
- Encryption and security framework modeling for mission-critical privacy.
Pre-Staging & Configuration
- Centralized device configuration of 5G hardware endpoints.
- Firmware updates and VoIP codec fine-tuning in controlled lab environments.
- Stress-testing of automated traffic steering and failover scripts.
On-Site Implementation & Testing
- Sequential rollout across the vehicle fleet to ensure minimal downtime.
- Live signal telemetry monitoring during transit across varying urban topographies.
- Validation of real-time latency reduction and packet loss elimination.
Handover & Support Transition
- Staff training on the new cloud-unified communication dashboard.
- Documentation of network architecture for internal DevOps alignment.
- Transfer to managed services for 24/7 technical oversight and incident response.
Strategic Value Added
35%
Reduced communication operational costs by 35% through cloud VoIP optimization.
Implemented automated traffic routing that prioritizes mission-critical data in high-density areas.
Enhanced remote monitoring capabilities for technical teams through real-time telemetry dashboards.
Key Results & Outcomes
99.99%
99.99% network uptime achieved during peak operational hours.
Subframe latency reduction resulting in crystal-clear voice communication.
Scalable infrastructure ready for fleet expansion across international markets.
Strategic Impact
The technical intervention from Everyday Communications has provided Adverttu with a significant market advantage. By leveraging 5G enterprise data protocols, Adverttu can now guarantee precise reporting and seamless connectivity, cementing their position as a reliable technology leader in the high-stakes world of mobile advertising.
Related capability
Capabilities applied
Enterprise Connectivity
DIA, NaaS, IP transit, SD-WAN, enterprise 5G and LEO satellite.
Communications
Teams Direct Routing, SIP, cloud telephony and enterprise voice.
Managed Services
Monitoring, incident management, service reporting and optimisation.
Case study content is provided for information purposes. See our Legal Disclaimer.
Next step
Start with a conversation, not a quote
Book a discovery workshop with a solutions consultant. We will review your current estate, target architecture and commercial constraints before recommending anything.